YOUR NETWORK IS YOUR NETWORTH



WHY NETWORK?



Building your connections will provide you with an invaluable opportunity to best prepare for your career goals. It is important to remember that networking is a mutually beneficial process. You never know when your skills and resources can prove to be beneficial to others in your network.



1. REFERRALS





This is probably the most obvious benefit and One of the main reasons business owners decide to participate in networking activities and join networking groups are for referrals and to expand their network.


With a close knitted network of individuals looking to collaborate with each other, referrals that you get through networking are normally high quality and most of the time are even pre-qualified for you. You can then follow up on these referrals/leads and turn them into clients.


So you are getting much higher quality leads from networking than other forms of marketing. The increase in business from networking is the major advantage, but there are many others as well.



2. OPPORTUNITIES






With a motivated group of business owners comes an abundance of opportunities!


There are always lots of opportunities that come from networking and in fact this is where the benefits of business networking are huge! Opportunities like joint ventures, client leads, partnerships, speaking and writing opportunities, business or asset sales… the list goes on, and the opportunities within networking are really endless.


Just make sure you are jumping on board with the right opportunities and don’t go jumping into every opportunity that comes your way. The opportunities that you get involved in should align with your business goals/vision, otherwise you might find that you are spinning your wheels chasing after opportunity after opportunity and getting nowhere.




3. CONNECTIONS





“It’s not WHAT you know, but WHO you know”.


This is so true in business. If you want a really successful business, then you need to have a great source of relevant connections in your network that you can call on when you need them.


Networking provides you with a great source of connections, and really opens the door to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find. It’s not just about who you are networking with directly either – that person will already have a network you can tap into as well.


So ask the right questions to find out if the person you are networking with knows who you want to know!



4. ADVICE





Having like-minded business owners to talk to also gives you the opportunity to get advice from them on all sorts of things related to your business or even your personal life and obtaining that important work-life balance.

Networking is a great way to tap into advice and expertise that you wouldn’t otherwise be able to get hold of. Just make sure you are getting solid advice from the right person – someone that actually knows about what you need to know and is not just giving you their opinion on something that they have no or very little experience in.


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